Science showcased ------------------------------------------------------------------------------------------------------------------------------------------------------------ Nobel prizes, neutrinos, the Higgs boson: 2011 was an eventful year for science, and CNRS communications teams were hands on deck. Focus on the year’s communication highlights. Science in images ---------------------------------------------------------------------------------------------------- In December 2011, CNRS decked the halls of the Montparnasse metro station in Paris with information on international research. CNRS pursued its visual promotion of research through documentaries and photo-reports, both in France and abroad, in the field and in the laboratory. ‘Images have become a key vehicle for making scientific research comprehensible and accessible to the general public,’ says Catherine Balladur, Director of CNRS Images, the organization’s audiovisual department. In 2011, the T cation. ‘Between the accelerating pace 18 new documentaries, introducing CNRS research to a wide audience. Public transport users inphotographic and video media, both in France and abroad, widely reported on the speed ofneutrinos and on the properties of vitrimer, an innovative substance. French TV stations presented-here is no crisis in scientific communi of research and the craving to share their Paris discovered the secrets of gold in four short films broadcast on the platforms of the Franklin findings, researchers are at the forefront of Roosevelt metro station. They also found out about CNRS overseas research through a photo information. We use our best endeavours to exhibition at the Montparnasse station. Both exhibitions were set up in partnership with RATP, the support them,’ says Brigitte Perucca, CNRS Paris transport authority. All the images produced for these events add to the CNRS photo and Director of Communications since January video library and are accessible online to both professionals and the general public. 2011. Press relations remain a key com- munications vector for the organization, with 284 press releases in 2011 and 30,000 cita- tions in various media (including websites, newspapers, radio, and Mainly intended for the organization’s staff, CNRS le journal, a scien- television). ‘We are increasingly solicited by laboratories wishing to tific information magazine with a circulation of 50,000, has a much communicate on their progress,’ adds Julien Guillaume, in charge of broader audience, including academic and industrial partners, jour- Press Relations. nalists and politicians. 66 A year at CNRS 2011
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